Data protection statement of SHL Schweizerische Hotelfachschule Luzern

The controller of data processing as described in this data protection statement (i.e. the responsible person) is Thomas Schumacher unless we have informed you differently in certain cases. You can notify us of any data protection related concerns using the following contact details: 

SHL Schweizerische Hotelfachschule Luzern
Thomas Schumacher
Adligenswilerstrasse 22
6006 Luzern

Phone +41 41 417 33 33

E-mail: thomas.schumacher@shl.ch
Website: https://shl.ch/

General information

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Confederation (Data Protection Act, FADP), every person is entitled to the protection of their privacy and to protection against misuse of their personal data.The operators of this website take the protection of your personal data very seriously.We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.

In cooperation with our hosting providers, we endeavour to protect the databases as best we can against unauthorised access, loss, misuse or falsification.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) is subject to security gaps. It is not possible to completely protect your data against third-party access.

By using this website, you consent to the collection, processing and use of data as described below.This website can be visited without registration.Data such as the pages accessed or the names of the retrieved file, date and time are stored on the server for statistical purposes without this data being directly related to you.Personal data, in particular name, address or e-mail address, are collected voluntarily as far as possible.No data will be passed on to third parties without your consent.

Processing of personal data

Personal data is any information relating to an identified or identifiable person.A data subject is a person about whom personal data is being processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, amendment, destruction and use of personal data.

We process personal data in accordance with Swiss data protection law.In addition, we process - to the extent and insofar as the EU GDPR is applicable - personal data in accordance with the following legal bases in connection with Art. 6 para. 1 DSGVO:

  • Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO) - The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or purposes.
  • Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO) - Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures taken at the data subject's request.
  • Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6 para. 1 p. 1 lit. d. DSGVO) - The processing is necessary to protect vital interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO) - Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
  • Application procedure as a pre-contractual or contractual relationship (Art. 9(2)(b) DSGVO) - Insofar as special categories of personal data within the meaning of Art. 9 (1) DSGVO (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants in the context of the application procedure in order for the controller or the data subject to exercise the rights accruing to him or her under employment law and social security and social protection law and to comply with his or her obligations in this regard, their processing is carried out in accordance with Art. 9 (2) (b). DSGVO, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO.If special categories of data are disclosed on the basis of your voluntary consent, they are processed on the basis of point (a) of Article 9 (2) GDPR.

We process personal data for as long as is necessary for the respective purpose or purposes.In the event of longer retention obligations due to statutory and other obligations to which we are subject, we restrict processing accordingly.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal basis for our data processing. If the legal basis is not stated in the data protection statement, the following applies:The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR, the legal basis for processing to fulfil our services and carry out contractual measures and responding to enquiries is Art. 6 (1) (b) GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 (1) (c) GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6 (1) (f) GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

Security measures

We implement appropriate technical and organisational measures in accordance with statutory requirements, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of processing as well as the varying probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding confidentiality. Integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, forwarding, securing availability and separation of data. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, the deletion of data and reactions to the threat to data. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and data protection-friendly default settings.

Transmission of personal data

As part of our processing of personal data, the data may be transmitted to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website.In such cases, we comply with the statutory requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only be done in accordance with the statutory requirements.

Subject to express consent or contractual or statutory transfer, we process the data is only transferred to third countries with a recognised level of data protection, contractual obligations under standard protection clauses of the EU Commission, in the case of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Privacy policy for cookies

This website uses cookies. Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched.The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymised online identifiers, also referred to as “user IDs”)

The following types of cookies and functions are distinguished:

  • Temporary cookies (also:session or session cookies) : Temporary cookies are deleted at the latest after a user leaves an online service and has closed their browser.
  • Permanent cookies: Permanent cookies remain stored even after you close your browser.For example, the login status can be stored or preferred content can be displayed directly when the user visits a website again.The interests of users used to measure reach or for marketing purposes may also be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us.
  • Third-party cookies (also:third-party cookies) : Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies:On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).
  • Statistics, marketing and personalisation cookies:Furthermore, cookies are generally also used for the purpose of measuring reach and when the interests of a user or their behavior (e.g. viewing certain content, use of functions, etc.) are stored in a user profile on individual websites.Such profiles serve, for example, to show users content that corresponds to their potential interests.This procedure is also referred to as “tracking,” i.e. tracking the potential interests of users.Where we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.

Legal basis information:The legal basis on which we process your personal data using cookies depends on whether we ask for your consent.If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is your consent.Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our website and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

Duration of storage:If we do not provide you with any explicit information about how long permanent cookies are stored (e.g. as part of a cookie opt-in), please assume that the storage period may be up to two years.

General information on opt-out:Depending on whether the processing is based on consent or legal permission, you have the option at any time to withdraw consent granted or to object to the processing of your data by cookie technologies (collectively referred to as an “opt-out”).You can initially declare your objection by adjusting the settings of your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offer).An objection to the use of cookies for the purposes of online marketing can also be made via a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.You may also receive further notice of objection in the context of the information about the service providers and cookies used.

Processing of cookie data on the basis of consent:We use a procedure for cookie consent management, which allows users to obtain their consent to the use of cookies, or to the processing and providers specified in the cookie consent management procedure, to be managed and revoked by users.In this case, the declaration of consent is stored in order to avoid having to repeat the request and to be able to provide evidence of consent in accordance with the statutory obligation.The data can be stored on the server side and/or in a cookie (so-called opt-in cookie or using comparable technologies) in order to be able to assign the consent to a user or their device.Subject to individual information about the providers of cookie management services, the following information applies:Consent may be stored for up to two years.In this case, a pseudonymised user identifier is created and, at the time of consent, is stored information about the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used.

  • Types of PII processed:Usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned:Users (e.g. website visitors, users of online services).
  • Legal basis:Consent (point (a) of Article 6 (1) GDPR); Legitimate interests (point (f) of Article 6 (1) GDPR).

Privacy policy for SSL/TLS encryption

This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as the inquiries you send to us as the website operator.You can recognise an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Privacy policy for server log files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us.T hese are:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request

This data cannot be assigned to specific persons.This data is not combined with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of unlawful use.

Third-party services

This website may use Google Maps to embed maps, Google Invisible reCAPTCHA to protect against bots and spam, and YouTube to embed videos.

These services from the American company Google LLC use cookies, among other things, and as a result data is transmitted to Google in the USA, whereby we assume that no personal tracking takes place in this context solely through the use of our website.

Google has undertaken to ensure appropriate data protection in accordance with the American-European and American-Swiss Privacy Shield.

For more information, please see Google’s Privacy Policy.

Privacy policy for contact form

If you send us an enquiry using the contact form, your details from the enquiry form, including the contact details you provide, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions.We do not share this data without your consent.

Privacy policy for newsletter data

If you would like to receive the newsletter offered on this website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.No other data is collected.We use this data exclusively to send you the requested information and do not pass it on to third parties.

You can withdraw your consent to the storage of your data and e-mail address and their use to send the newsletter at any time, for example by clicking on the “unsubscribe link” in the newsletter.

Rights of Data Subjects

Right to confirmation
Every data subject has the right to obtain from the operators of the website confirmation as to whether personal data concerning data subjects are being processed.If you would like to make use of this right to confirmation, you can contact the data protection officer at any time.

Right of access
Any data subject whose personal data is being processed has the right to obtain from the operators of this website free of charge information about the personal data stored about him or her and to receive a copy of this information.Furthermore, the following information may be provided:

  • the purposes of the processing
  • the categories of personal data being processed
  • the recipients to whom the personal data has been or will be disclosed
  • if possible, the envisaged period for which the personal data will be stored or, if this is not possible, the criteria used to determine that period
  • the existence of a right to request from the controller rectification, erasure or restriction of processing of personal data concerning him or her, or to object to such processing
  • the existence of a right to lodge a complaint with a supervisory authority
  • if the personal data are not collected from the data subject:All available information about the origin of the data

The data subject also has the right to information as to whether personal data have been transferred to a third country or to an international organization.If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

If you would like to make use of this right of access, you may contact our Data Protection Officer at any time.

Right to rectification
Each data subject affected by the processing of personal data has the right to request to request the processing of inaccurate personal data concerning you.Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - also by means of a supplementary declaration.

If you wish to exercise this right of rectification, you may contact our data protection officer at any time.

Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right to demand from the controller of this website that the personal data concerning him or her be erased immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

  • The personal data have been collected or otherwise processed for such purposes for which they are no longer necessary
  • The data subject revokes the consent on which the processing was based and there is no other legal basis for the processing
  • The data subject objects to the processing on grounds relating to his or her particular situation and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing in the case of direct marketing and related profiling
  • The personal data have been processed unlawfully
  • The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject
  • The personal data has been collected in relation to information society services provided directly to a child

If one of the aforementioned reasons applies, and you would like to arrange for the deletion of personal data stored by the operator:s of this website, you can contact our data protection officer at any time.The data protection officer of this website will ensure that the erasure request is complied with immediately.

Right to restriction of processing
Each data subject has the right to obtain from the controller of this website the restriction of processing if one of the following conditions is met:

  • The accuracy of the personal data is disputed by the data subject, namely: for a period enabling the controller to verify the accuracy of the personal data
  • The processing is unlawful, the data subject opposes the erasure of the personal data and instead requests the restriction of the use of the personal data
  • The controller no longer needs the personal data for the purposes of the processing, but the data subject requires them for the establishment, exercise or defence of legal claims
  • The data subject has objected to the processing on grounds relating to his or her particular situation and it is not yet certain whether the legitimate grounds of the controller outweigh those of the data subject.

If one of the above conditions is met you wish to request the restriction of the processing of personal data stored by the operators of this website, you may contact our Data Protection Officer at any time.The data protection officer of this website will arrange the restriction of processing.

Right to data portability
Every data subject affected by the processing of personal data has the right to receive the personal data concerning him or her in a structured, commonly used and machine-readable format.The data subject also has the right to have the personal data transmitted to another controller if the statutory requirements are met.

Furthermore, the data subject has the right to have the personal data transmitted directly from one controller to another, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of others.

To assert the right to data concerning portability, you may contact the Data Protection Officer appointed by the operators of this website at any time.

Right to object
Each data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to the processing of personal data concerning him or her.

The operators of this website shall not process the personal data in the event of an objection. more, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or if the processing serves the purpose of asserting, exercising or defending legal claims.

To exercise the right to object, you may contact the data protection officer of this website directly.

Right to withdraw data protection consent
Data subject affected by the processing of personal data has the right to withdraw their consent to the processing of personal data at any time.

If you would like to exercise your right to withdraw consent, you can contact our data protection officer at any time.

Privacy policy for objection to advertising mails

We hereby object to the use of the contact data published as part of our legal notice obligation to send unsolicited advertising and information materials.The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam e-mails.

Chargeable services

In order to provide chargeable services, we request additional data, such as payment details, in order to be able to execute your order or your order.We store this data in our systems until the statutory retention periods have expired.

Use of Google Maps

This website uses the services of Google Maps.This allows us to display interactive maps directly on the website and allows you to conveniently use the map function.When you visit the website, Google is informed that you have accessed the corresponding subpage of our website.This occurs regardless of whether Google provides a user account to which you are logged in or whether there is no user account.If you are logged in to Google, your data will be assigned directly to your account.If you do not wish to be associated with your Google profile, you must log out before activating the button.Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or needs-based design of its website.Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website.You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right.Further information about the purpose and scope of data collection and processing by Google, as well as further information about your rights in this regard and setting options to protect your privacy, can be found at: www.google.de/intl/de/policies/privacy.

Google Ads

This website uses Google conversion tracking.If you have reached our website via an ad placed by Google, a cookie is placed on your computer by Google Ads.The conversion tracking cookie is set when a user clicks on an ad placed by Google.These cookies expire after 30 days and are not used for personal identification.If the user visits certain pages of our website and the cookie has not yet expired, we and Google can see that the user has clicked on the ad and has been redirected to this page.Every Google Ads customer receives a different cookie.Cookies therefore cannot be tracked via the website of Ads customers.The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking.Customers are informed of the total number of users who have clicked on their ad and were redirected to a page with a conversion tracking tag.However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can refuse the necessary setting of a cookie – for example, via your browser setting that generally deactivates the automatic setting of cookies or configures your browser to block cookies from the domain “googleleadservices.com.”

Please note that you can opt-out cookies must not be deleted as long as you do not wish measurement data to be recorded.If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

 

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The function serves to present interest-based advertisements to website visitors within the Google advertising network.A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognise the visitor when he visits websites belonging to Google’s advertising network.On these pages, visitors can be presented with advertisements relating to content that the visitor has previously accessed on websites that use Google’s remarketing function.

According to its own information, Google does not collect any personal data during this process.If you nevertheless do not wish to use Google’s remarketing function, you can deactivate it by changing the corresponding settings at http://www.google.com/settings/ads.Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

 

Use of Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our website.The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google.”The purpose of reCAPTCHA is to check whether data is entered on our website (e.g. in a contact form) by a human being or by an automated program.To this end, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics.This analysis begins automatically as soon as the website visitor enters the website.For analysis, reCAPTCHA evaluates various information (e.g. IP address, duration of the website visitor’s visit to the website or mouse movements made by the user).The data collected during the analysis is forwarded to Google.The reCAPTCHA analyses run completely in the background.Visitors to the website are not informed that an analysis is taking place.

Data is processed on the basis of point (f) of Article 6 (1) GDPR.The website operators have a legitimate interest in protecting their website from abusive automated spying and spam.Further information about Google reCAPTCHA and Google’s privacy policy can be found in the following links:https://www.google.com/intl/de/policies/privacy/ and https://policies.google.com/terms?hl=de.

 

Privacy policy for Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited.If the controller of data processing on this website is located outside the European Economic Area or Switzerland, the Google Analytics data processing is carried out by Google LLC.Google LLC and Google Ireland Limited are hereinafter referred to as “Google.”

The statistics we collect enable us to improve our website and make it more appealing to you as a user.This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID.If you have a Google user account, you can deactivate the cross-device analysis of your use under “My data,” “Personal data.”

The legal basis for the use of Google Analytics is sentence 1 point (f) of Article 6 (1) GDPR.The IP address transmitted by your browser as part of Google Analytics will not be associated with any other data held by Google.Please note that the code “_anonymizeIp ();” has been added to Google Analytics on this website in order to ensure that IP addresses are collected anonymously.As a result, IP addresses are truncated and cannot be linked to a specific person.If the data collected about you has a personal reference, this will be immediately excluded and the personal data deleted immediately.

Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.On behalf of the operators of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage.

Google Analytics uses cookies.The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.You can prevent cookies from being stored by selecting the appropriate settings on your browser; however, please note that if you do so, you may not be able to use the full functionality of this website.You can also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: Disable Google Analytics.

You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics.As a result, an opt-out cookie is stored on your data carrier, which prevents the processing of personal data by Google Analytics.Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, i.e. you will have to set the opt-out cookies again if you wish to continue preventing this form of data collection.The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer or other device.

 

Google Tag Manager

Google Tag Manager is a solution with which we can manage website tags via an interface and thus integrate Google Analytics and other Google marketing services into our online offering.The Tag Manager itself, which implements the tags, does not process any personal data of users.With regard to the processing of users’ personal data, please refer to the following information about Google services.Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Hubspot Privacy Policy

Our website uses Hubspot, a marketing automation software from HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland.HubSpot is a US-based software company with a European subsidiary in Ireland.Hubspot helps us analyze the use of our portal.Hubspot uses cookies for this purpose.

Certain usage data is linked to your person (e.g. after entering it in a registration form) and stored in our CRM system.This allows us to provide you with information and offers tailored specifically to your interests.

In the process, your personal data may also be transferred to Hubspot servers located in the United States (USA).HubSpot, Inc. participates in and is certified to comply with the EU-US Privacy Shield Agreement.

We use HubSpot to provide you with information and offers that meet your needs.Accordingly, we have a legitimate interest in this processing within the meaning of Article 6 (1) (f) of the General Data Protection Regulation.The legal basis for the processing of your personal data by us in connection with the use of Hubspot is Article 6, paragraph 1, point (f), of the General Data Protection Regulation.

When using Hubspot, we store your personal data for as long as necessary in order to provide you with appropriate information and offers.

The provision of personal data collected via Hubspot is neither statutory nor contractually prescribed or required for the conclusion of a contract.If you do not provide us with this data, we will not be able to provide you with information and offers tailored to your needs.

For more information about Hubspot's use of data, please see Hubspot's privacy policy at https://legal.hubspot.com/de/privacy-policy.

You can object to the use of your data at any time, e.g. by sending an email to our email address in this privacy policy.

HubSpot is subject to the terms of the "EU-U.S. Privacy Shield Framework" and is subject to TRUSTe's Privacy Seal and the "U.S.-Swiss Safe Harbor" Framework.

Privacy policy for Facebook

This website uses features provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.When you visit our website with Facebook plug-ins, a connection is established between your browser and the servers of Facebook.Data is already transferred to Facebook.If you have a Facebook account, this data can be linked to it.If you do not wish this data to be associated with your Facebook account, please log out of Facebook before visiting our website.Interactions, in particular the use of a comment function or clicking on a “Like” or “Share” button, are also passed on to Facebook.Find out more at https://de-de.facebook.com/about/privacy.

Privacy policy for Twitter

This website uses features provided by Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA.When you visit our website with Twitter plug-ins, a connection is established between your browser and the servers of Twitter.Data is already being transmitted to Twitter.If you have a Twitter account, this data can be linked to it.If you do not wish this data to be associated with your Twitter account, please log out of Twitter before visiting our website.Interactions, in particular clicking on a “re-tweet” button, are also shared with Twitter.Find out more at https://twitter.com/privacy.

Privacy policy for Instagram

Functions of the Instagram service are integrated into our website.These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button.This allows Instagram to associate your visit to our website with your user account.Please note that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Instagram.

For more information, please see Instagram’s privacy policy: http://instagram.com/about/legal/privacy/

LinkedIn Privacy Policy

We use the marketing services of the LinkedIn social network, operated by the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”) within our website.

These use cookies, i.e. text files that are stored on your computer.This enables us to analyse your use of the website.For example, we can measure the success of our ads and show users products in which they have previously shown an interest.

This records information, for example, about the operating system, browser, the website you have previously visited (referrer URL), which websites the user has visited, which offers the user has clicked on, and the date and time of your visit to our website.

The information generated by the cookie about your use of this website is pseudonymised and transmitted to a LinkedIn server in the USA and stored there.LinkedIn therefore does not store the name or e-mail address of the respective user.Rather, the above-mentioned data is only associated with the person from whom the cookie was generated.This does not apply if the user has permitted LinkedIn to be processed without pseudonymisation or has a LinkedIn account.

You can prevent cookies from being stored by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.You can also object to the use of your data directly via LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

We use LinkedIn Analytics to analyse and regularly improve the use of our website.The statistics we collect enable us to improve our website and make it more appealing to you as a user.All LinkedIn companies have adopted the Standard Contractual Clauses to ensure that the data traffic to the United States and Singapore necessary for the development, operation and maintenance of the services takes place lawfully.If we ask users for their consent, the legal basis for processing is Article 6 (1) (a) GDPR.Otherwise, the legal basis for the use of LinkedIn Analytics is point (f) of Article 6 (1) GDPR.

Information about the third-party provider:LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2 Ireland; User Agreement and Privacy Policy.

 

External payment service providers

This website uses external payment service providers whose platforms allow users and we to carry out payment transactions.For example, via

As part of the fulfilment of contracts, we place the payment service providers on the basis of the Swiss Data Protection Regulation and, if necessary, Art. 6 (1) lit. b. EU GDPR.In addition, we use external payment service providers on the basis of our legitimate interests pursuant to the Swiss Data Protection Regulation and, where necessary, pursuant to Article 6 (1) (f) of the EU GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data such as name and address, bank details such as accounts, etc. numbers or credit card numbers, passwords, TANs and checksums as well as contract, sums and recipient-related information.The information is required to carry out the transactions.However, the data entered will only be processed by the payment service providers and stored by them.As the operator, we do not receive any information about your (bank) account or credit card, but only information about confirming (accepting) or rejecting the payment.Under certain circumstances, the payment service providers may transfer the data to credit agencies.The purpose of this transfer is to verify identity and creditworthiness.Please refer to the payment service provider’s T&Cs and privacy policy in this regard.

Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service provider, which can be accessed on the respective website or transaction application.We also refer to them for the purpose of further information and asserting rights of revocation, access and other data subject rights.

Use of Adobe Fonts

We use Adobe Fonts for the visual design of our website.Adobe Fonts is a service of Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe), which grants us access to a font library.To integrate the fonts we use, your browser must connect to an Adobe server in the USA and download the font required for our website.This informs Adobe that our website has been accessed from your IP address.For more information about Adobe Fonts, please refer to Adobe’s privacy policy, which can be found here: Adobe Fonts

Audio and video conferences

We use audio and video conferencing services to communicate with our users and others.In particular, we can hold audio and video conferences, virtual meetings and training courses such as webinars.

We only use services for which an appropriate level of data protection is guaranteed.In addition to this privacy policy, any terms and conditions of the services used, such as terms of use or privacy statements, also apply.

In particular, we use Microsoft Teams, an offer from Microsoft Corporation for teamwork in Office 365.

The use of Microsoft Teams is subject to Microsoft's terms of use and privacy policy.

By using Microsoft Teams, you accept Microsoft's terms of use and privacy policy.This privacy policy has been accepted by the user when he/she logs in to the Microsoft Cloud using his/her personal credentials.

Privacy policy for YouTube

Functions of the YouTube service are integrated into this website.”YouTube” belongs to Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.

Your legal agreement with “YouTube” consists of the terms and conditions that can be found at the following link: https://www.youtube.com/static?gl=de&template=terms&hl=de.These Terms constitute a legally binding agreement between you and “YouTube” regarding the use of the Services.Google’s Privacy Policy explains how “YouTube” handles your personal data and protects your data when you use the Service.

Order processing in the online shop

We process our customers” data in accordance with the data protection regulations of the Swiss federal government (Federal Act on Data Protection) and the EU GDPR as part of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them or execute them.

The processed data includes master data (stock data), communication data, contract data, payment data and payment data and The data subjects include our customers, prospects and other business partners.The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, invoicing, delivery and customer services.

The processing is carried out on the basis of Article 6 (1) (b) (taking orders) and (c) (archiving required by law) GDPR.The information marked as necessary is required to establish and fulfil the contract.We only disclose the data to third parties within the scope of delivery, payment or within the scope of statutory permissions and obligations.The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer’s request for delivery or payment).

Agency services

We process our customers” data in accordance with the data protection provisions of the Swiss Federal Government (Federal Act on Data Protection, FADP) and the EU GDPR as part of our contractual services.

We process inventory data (e.g., customer master data such as names or addresses), contact data (e.g. email, telephone numbers), content data (e.g. text input etc.), contract data (e. subject matter, term), payment data (e.g. bank details, payment history), usage data and metadata (e.g. as part of evaluating and measuring the success of marketing measures).The data subjects include our customers, interested parties and their customers, users, website visitors, employees and third parties.The purpose of the processing is the provision of contractual services, billing and our customer service.The legal basis for the processing is set out in Art. 6 (1) (b) GDPR (contractual services), Art. 6 (1) (f) GDPR (analysis, statistics, optimisation, security measures).We process data that is necessary for the justification and fulfilment of the contractual services and point out the necessity of their disclosure.Disclosure to third parties takes place only if it is necessary in the context of an order.When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the statutory requirements of order processing pursuant to Article 28 of the GDPR and do not process the data for any purposes other than those specified in the order.

We delete the data once statutory warranty and comparable obligations have expired.The necessity of storing the data is reviewed at irregular intervals.In the event of statutory archiving obligations, the data will be deleted once it has expired.In the case of data that has been disclosed to us by the Client as part of an order, we delete the data in accordance with the requirements of the order, generally at the end of the order.

Contractual services

We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as the “contractual partners”) within the framework of contractual and comparable legal relationships and associated measures and in the context of communication with the contractual partners (or pre-contractual), e.g. in order to answer enquiries.

We process this data to fulfil our contractual obligations, to safeguard our rights and for the purposes and for the purposes of providing information associated administrative tasks as well as the company’s organisational structure.We only pass on the data of the contractual partners to third parties within the framework of applicable law insofar as this is necessary for the aforementioned purposes or for the fulfilment of statutory obligations or with the consent of the data subjects (e.g. to telecommunications, transport and other auxiliary services involved as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities).The contractual partners will be informed of any other forms of processing, e.g. for marketing purposes, in the context of this Privacy Policy.

We will inform the contractual partners before or as part of data collection, e.g. in online forms, by means of special labelling (e.g. colours), symbols (e.g. stars) or in person.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. after four years, unless the data is stored in a customer account, for example as long as it has to be stored for legal reasons for archiving (e.g. for tax purposes, usually 10 years).We delete data disclosed to us by the contractual partner as part of an order in accordance with the requirements of the order, generally after the order ends.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account:Contracting parties may create an account within our online offer (e.g. customer or user account, or “customer account”).If it is necessary to register a customer account, contractual partners will be notified of this and the information required for registration.Customer accounts are not public and cannot be indexed by search engines.When registering and subsequently logging in and using the customer account, we store the customer’s IP addresses along with the access times in order to verify the registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to the retention of such data required by law.Customers are responsible for backing up their data if they cancel their customer account.

Analyses and market research:For business reasons and in order to be able to identify market trends and wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc., whereby the group of data subjects may include contractual partners, prospects, customers, visitors and users of our website.

The analyses are carried out for the purpose of economic evaluations, marketing and market research (e.g. to determine customer groups with different characteristics).If available, we may take account of the profiles of registered users together with their details, e.g. regarding services used.The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e. anonymised values.We also take users” privacy into account and process the data for analysis purposes as pseudonymously as possible and, where feasible, anonymously (e.g. as aggregated data).

Shop and e-commerce:We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution.If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers.We use the services of banks and payment service providers to process payment transactions.The required information is marked as such within the scope of the ordering or comparable purchase process and includes the information required for delivery, provision and invoicing as well as contact information in order to be able to conduct any consultation.

Agency services:We process our customers” data as part of our contractual services, which may include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services.

Administration, financial accounting, office organisation, contact management

We process data in accordance with the data protection provisions of the Swiss Confederation (Data Protection Act, FADP) and the EU GDPR in the context of administrative tasks as well as the organisation of our operations, financial accounting and compliance with statutory obligations, such as archiving.In this case, we process the same data that we process as part of the provision of our contractual services.The processing bases are point (c) of Article 6 (1) GDPR and point (f) of Article 6 (1) GDPR.The processing affects customers, prospective customers, business partners and website visitors.The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services.The erasure of the data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.

In this context, we disclose or transmit data to the tax authorities, consultants, tax consultants or auditors, as well as other fee offices and payment service providers.

In addition, on the basis of our business interests, we store information about suppliers, event organisers and other business partners, e.g.g. for the purpose of establishing contact at a later date.As a rule, we store this data, which is mainly company-related, on a permanent basis.

Copyrights

Copyright and all other rights to content, images, photos or other files on the website belong exclusively to the operators of this website or to the specifically named rights holders.The written consent of the copyright holder must be obtained in advance for the reproduction of all files.

Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable to prosecution and may be liable for damages.

General disclaimer

All information on our website has been carefully checked.We make every effort to provide our information up-to-date, correct and complete.Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, correctness and topicality of information, including of a journalistic or editorial nature.Liability claims arising from material or non-material damage caused by the use of the information provided are excluded, unless there is evidence of intentional or grossly negligent fault.

The publisher may amend or delete texts at its own discretion and without prior notice and is under no obligation to update the content of this website.The use or access to this website is at the visitor’s own risk.The publisher, its clients or partners are not responsible for damages, such as direct, indirect, accidental, specific or consequential damages, which are allegedly incurred as a result of visiting this website and therefore assume no liability for such damages.

The publisher also assumes no responsibility or liability for the content and availability of third-party websites accessible via external links on this website.The operators of linked sites are solely responsible for their content.The publisher hereby expressly distances itself from all third-party content which may be relevant under criminal or liability law or which violates common decency.

Amendments

We may amend this Privacy Policy at any time without prior notice.The latest version published on our website shall apply.Insofar as the Privacy Policy forms part of an agreement with you, we will inform you of the change by email or other suitable means in the event of an update.

Questions for the data protection officer

If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization at the beginning of the Privacy Policy.