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SHL Masterclass

AI Masterclass for the hospitality industry

Successfully dealing with generative artificial intelligence (AI) is not just an advantage, but a necessity. Our customised masterclass for the hospitality industry is designed to prepare you or your employees for this new reality and provide you with the necessary knowledge. Invest in the future of your company and let yourself or your employees become AI experts. 

Facts & Figures

KI Masterclass at a glance

  • Duration: 4 classes with 4 lessons each - the classes can also be booked individually.
  • Language of instruction: German
  • Location: SHL Schweizerische Hotelfachschule Luzern 
  • Course dates & times: From 22 September 2025
  • Qualification: SHL Certificate «KI-Superuser»
  • Fees per Class:  199 (CHF 149 with 25% alumni discount) 
  • Fees for complete Masterclass: CHF 796 (CHF 597 with 25% alumni discount)
  • Registration: please fill in the registration form (in German). Places are limited and will be allocated according to the date of registration. 

Content of the masterclasses

  • Class 1 - Introduction & Data protection

    Lay the foundation for a comprehensive understanding of artificial intelligence and learn how the opportunities offered by this technology can be utilised responsibly and efficiently. 

    Date & times: 

    • 22 September 2025 | 17:30 - 21:30 

    Content:

    • Basics of Artificial Intelligence: learn how AI works, the milestones that have shaped its development and basic concepts such as machine learning, neural networks and generative AI. 
    • Privacy and ethics: Understand the legal and ethical requirements when dealing with AI. Learn how to create policies for your organisation that meet current standards. 
       

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  • Class 2 - Prompting

    Deepen your skills in dealing with artificial intelligence and discover the art of prompting. Learn how to use precise instructions (‘prompts’) to get the best results from AI systems and adapt them to your specific requirements. 

    Dates & times: 

    • 14 October 2025 | 17:30 - 21:30 

    Contents:

    • Prompting basics: Learn how prompts work, from input to processing and generating the final answer. Discover techniques such as prompt chaining, self-reflection prompting and chain of thought to improve your results. 
    • Create super prompts: Learn to formulate detailed and specialised prompts tailored to specific roles, scenarios and objectives to produce tailored and high-quality results. 
    • Custom GPT: Understand how to customise AI models to train them to the individual needs of the business and how to use AI for specific tasks such as employee training, feedback management or event planning. 

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  • Class 3 - Analysis & optimisation

    Become an expert in AI-supported process optimisation! Class 3 is all about analysing and optimising business processes with the help of artificial intelligence. Learn how you can use intelligent tools and external data sources to make your processes more efficient and achieve sustainable improvements. 

    Date & time: 

    • 27 October 2025 | 17:30 - 21:30 

    Content:

    • Basics of process optimisation: Understand how processes can be optimised with AI. From process identification to data integration and final implementation. 
    • Utilisation of external data sources: Discover how external data such as weather forecasts, event data or market data can help improve your processes. Learn about the benefits of this data for your AI processes. 

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  • Class 4 - Integration & Modeling

    Learn how you can strategically integrate artificial intelligence into your business processes and scale it in the long term. Develop your own implementation strategy and lay the foundation for sustainable implementation. 

    Date & time: 

    • 10 November 2025 | 17:30 - 21:30 

    Content:

    • Developing an implementation strategy: Learn how to identify suitable AI application areas, set priorities and develop a structured roadmap 
    • Technological infrastructure: Understand the hardware, software and network requirements to efficiently operate and scale AI systems. Learn what to consider when preparing and integrating data. 

    Once all classes have been completed, participants receive the SHL certificate «KI Superuser». 

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lecturer

Jonas schäfer

Jonas is an innovative entrepreneur in the hospitality industry and the founder of AIdvisors, a company specialising in the implementation of artificial intelligence in the hotel and gastronomy sector. He completed his education at SHL Schweizerische Hotelfachschule Luzern and the Lucerne University of Applied Sciences and Arts (HSLU). In recognition of his dedication, he was awarded the Next Gen Award by the Hotel & Gastro Union in 2023. Through AIdvisors, he helps companies optimise processes and enhance guest experience with the use of AI.

About AIdvisors