Immerse yourself in the world of customer relationship management with our «Guest Relations Manager SHL» certificate course. Interpersonal relationships are crucial in order to stand out from the competition in an increasingly complex market. The 10-day course focusses on the optimal development of customer relationships and their successful implementation in the company. Through a combination of theoretical knowledge, practical exercises and interactive discussions, you will learn how to utilise your skills to foster customer loyalty and build long-term relationships for your business.
As a «Guest Relations Manager», you will be able to enquire about and recognise actual customer needs in order to optimally fulfil them and increase customer satisfaction. You will:
Understanding the fundamentals of guest relations management:
Develop effective communication skills:
Implementation of guest relations strategies:
Understanding cultural differences and their influence on guest relations management:
Planning and organising small events:
Applying the acquired knowledge:
Please refer to the list below to find out which prerequisites you need to participate in the course:
The certificate course is aimed at people who have lively customer contact in their company, receive customers and therefore have an intensive exchange with different customer groups. In person, on the phone via email, social media, etc.
They are also jointly responsible for the implementation of various measures and customer-orientated presentations in order to achieve the WOW effect with customers.
The following basic learning objectives await you:
In interactive lessons, you will experience the latest teaching and learning methods using digital tools.
You will keep a learning diary during the course. This will enable you to record your personal learning process.
You will receive individualised preparation and follow-up work as well as tasks for your practice and a certificate of competence.
You will apply the knowledge you have acquired in a training sequence from your specialism.
You will receive detailed feedback on your practical demonstration, which will help you to further improve your skills.
After successfully completing the course, you will receive a certificate as proof of your acquired customer relationship management skills as a «Guest Relations Manager SHL»
The cost of the certificate course is CHF 4,950 excluding VAT. If two people from the same company apply, the company benefits from a 10% discount.
The costs include:
Block 1 Thursday, 13 March 2025 Friday, 14 March 2025 Saturday, 15 March 2025
Topics: Guest relations working environment | Project management basics | Understanding customers and their values | Who is the customer?
Block 2 Thursday, 27 March 2025 Friday, 28 March 2025 Saturday, 29 March 2025
Topics: Communication | Telephone, mail & co. | Challenges in customer contact
Block 3 Thursday, 10 April 2025 Friday, 11 April 2025 Saturday, 12 April 2025
Topics: Catering skills | Business etiquette | Customer amazement and innovation | Event management
Block 4 Friday, 02 May 2025
Presentation of the project work | Conclusion
Registration takes place by completing the registration form.
There is no registration deadline. However, places are limited and registrations will be considered on a first come, first served basis.