Employer Branding compact - Practical Learnings (online)

The Impulse Talk “Hospitality – Successes and Pitfalls” has been postponed to February 2027. For everyone who has already reserved 13 October, a compact online format will be offered that evening.

In 45 minutes, Britta Matthesius will share what she has learned from supporting employer branding projects in the Swiss hotel industry:

• Which challenges repeatedly arise during implementation
• Why employer branding initiatives fail – and what makes them succeed
• Which results can realistically be expected after one year
• How the labour market is currently changing and what this means for hotels

A key focus will be on participants’ questions. During registration, everyone can submit a question or a specific situation from their own organisation. The session will be tailored accordingly.

Employer branding encompasses much more than HR marketing: it extends across the entire employee lifecycle and is reflected in the Employer Value Proposition (EVP). A strong EVP increases employee retention, reduces recruitment costs, and fosters a culture in which employees become active brand ambassadors.

Programme

17:30 – Welcome
17:35 – Input: Employer Branding in Practice

• EVP in a nutshell: what employer branding really encompasses
• The most common implementation challenges, illustrated with examples from real projects
• Employer branding in a changing world: what hotels should focus on now

18:00 – Questions and discussion

18:15 – End

Speaker

Britta Matthesius, Founder of NOUWORK

Cost

Participation is free of charge.

Location

Online via Microsoft Teams. The access link will be provided with the registration confirmation.

Language

German

Participants

Open to anyone interested from the hotel, gastronomy and hospitality sectors, as well as SHL alumni and SHL students.

The Impulse Talk featuring all speakers will take place in February 2027. The date will be announced shortly.