Three world cities. Three places of work for SHL alumnus Urs Michel, who currently represents Switzerland Tourism in London as Marketing Manager UK & Ireland. Michel's area of responsibility includes extremely exciting projects - some even quite unusual: He is currently planning an «Out Of Home» promotion for the Europe's largest advertising space in Piccadilly Circus, and a Swiss garden for the world-famous B2C «Chelsea Flower Show». But Urs has not always inspired foreign guests to travel to Switzerland. As Room Service Manager at The Peninsula in New York and Senior Sales & Marketing Manager for 25hours Hotels in Zurich, he and his teams made sure that travellers always felt completely comfortable at a chosen destination. And what makes Michel feel comfortable as a guest? «When hospitality comes across competently and enthusiastically».