Three world cities. Three workplaces of SHL alumnus Urs Michel, who currently works as Marketing Manager for Switzerland Tourism. Michel has also overseen some particularly exciting — and rather unusual — projects: for Europe’s largest advertising space, Piccadilly Circus, he planned an «out-of-home» promotion, and for the world-famous B2C event «Chelsea Flower Show», he created a Swiss garden. But Urs hasn’t always inspired international guests to travel to Switzerland. As Room Service Manager at The Peninsula in New York and Senior Sales & Marketing Manager for 25hours Hotels in Zurich, he and his teams made sure guests felt completely at ease in their chosen destination. And when does Michel himself feel comfortable as a guest? «When hospitality is delivered with competence and enthusiasm.»