Date: Wednesday 23rd April 2025
Programme: 17.30 Arrival | aperitif
18.00 Welcome by Christa Augsburger
Start of input presentation with the following speakers Christian Eckert, General Manager THE OMNIA Zermatt Britta Matthesius, Founder NOUWORK
Employer branding in hospitality - much more than a branded career page.
19.00 Panel discussion on the topic of employer branding
19.30 Networking aperitif
21.00 End of the event Speakers: Christa Augsburger, Director SHL Schweizerische Hotelfachschule Luzern Britta Matthesius, Founder NOUWORK Christian Eckert, General Manager THE OMNIA Zermatt Urs Bircher, Member of the Board, Hotelleriesuisse Cost: On site: CHF 65 SHL alumni and HGU members receive a 20% discount. Via digital streaming: CHF 35
Location: The event takes place on site at SHL but can also be joined via digital streaming.
Language: The seminar will be held in Swissgerman.
Participants: SHL alumni and anyone interested in employer branding.
About the event: The shortage of skilled workers in the hotel industry is not a new phenomenon. But instead of complaining, THE OMNIA has taken up the challenge and optimised its employer branding. Are employees now more important than guests? Or what can a company do to retain employees in difficult times and offer them long-term prospects? Employer Branding in Hospitality - much more than just a branded career page!
Employer branding is a key component of modern business strategy. It encompasses much more than attractive careers pages and HR marketing - it permeates all phases of the employee lifecycle, from recruitment and onboarding to employee management, exit and alumni management.
At its heart is the Employer Value Proposition (EVP) - the promise that an organisation makes to current, future and former employees. It defines the values, culture and benefits that attract and retain talent. Today, it is essential to integrate employer branding as an integral part of corporate strategy in order to actively respond to the challenges of the labour market, reduce recruitment costs and minimise retention costs.
NOUWORK provides THE OMNIA with strategic and practical support to make employer branding a sustainable reality. What began as a project is now part of their overall strategy, enabling them to position themselves as an attractive employer and create an emotional bond between employees and the company. The results: reduced staff turnover, increased motivation and employees who act as brand ambassadors to support the recruitment of new talent. Join Christian Eckert, Managing Director of THE OMNIA, and Britta Matthesius, Founder of NOUWORK, for an inspiring discussion on the practical and strategic implementation of employer branding - with concrete examples of success that will inspire you and show you how these approaches can help your company too!