You want to approach employer branding the right way but don’t know where to start? Then this crash course is perfect for you!
This course is designed for anyone looking to strategically anchor employer branding within their organization and launch it as a professional project. We start with the fundamentals and show you how to position employer branding in a targeted, sustainable, and impactful way. Key topics such as the employee lifecycle, success factors, and common pitfalls are explored in a practical context.
What you’ll learn: You'll gain a clear overview of the project phases and learn how to ensure solid planning and goal-oriented implementation. A special focus is placed on defining target groups and developing personas – with the aim of using them effectively in concrete measures. Another highlight: You’ll learn how to develop a compelling Employee Value Proposition (EVP) tailored to your organization. Through case studies and your own hands-on case work, everything you learn becomes directly applicable and tangible.
Are you in? We look forward to your registration!
Dates Thursday, 30 October 2025
If the above-mentioned date doesn't suit you, the course is also offered on the following date: Thursday, 27 November 2025 Thursday, 11 December 2025
Time Each session from 4:00–8:00 p.m., followed by an aperitif
Course language The course is held in German
Included Workshop, coffee break, aperitif, course materials
Cost CHF 290.– SHL Alumni receive a 20% discount
Course Instructor: Britta Matthesius, NOUWORK For Britta Matthesius, employer branding is not just a theoretical concept – it must be embedded in company culture and supported by everyone. Through NOUWORK, she helps organizations develop their employer brand from the inside out: practical, strategic, and people-centered. The course is aimed at leaders and anyone interested in shaping company culture consciously and building long-term talent engagement. More information about NOUWORK: www.nouwork.net
Advanced Course Want to dive even deeper into employer branding? Then our advanced course“Ready for Rollout – Putting Employer Branding into Practice” is just right for you. It focuses on hands-on implementation – from planning measures to a successful rollout, always with a strong practical focus and a clear impact.
Course confirmation By attending both courses (Employer Branding – Strategic Kickoff and Ready for Rollout – Putting Employer Branding into Practice), you will receive a certificate of participation.