Employer Branding Crash Course: Attract, Retain and Inspire

The intensive format for hospitality
In an industry powered by people and their passion, your employer brand is your most valuable asset. It’s not just about filling vacancies, but about attracting the right talent—people who share your vision of service excellence—and retaining them long term through an authentic culture.

This crash course is a focused initiative to strengthen the hospitality sector. It is open to industry professionals, leaders and HR decision-makers who want to understand how to build an employer brand that truly delivers on what it promises externally.

The focus: authenticity as a magnet
True appeal is created when external perception and everyday team culture are one and the same. Only those who live up to their promise internally will gain loyal employees—and inspire career changers to discover the magic of hospitality. We will show you how to prioritise quality over quantity and focus on the right CVs.

Learning content & outcomes

• Project phases & planning: Gain a clear overview and learn how to ensure robust planning and purpose-driven implementation.
• Target groups & personas: Define profiles to address talent effectively and avoid scattergun communication.
• Employee Value Proposition (EVP): Learn how to develop a compelling employer positioning tailored to your organisation.
• Practical transfer & tools: Through case studies and your own real-life challenges, you will develop concrete measures in groups. You will receive ready-to-use templates for day-to-day practice.

The format: two sessions with space for reflection
Employer branding is a process. That’s why this course is designed as one coherent unit—combining theory and peer exchange. The time between the two dates serves as a valuable incubation phase: gather initial feedback from your business and bring your insights back to the group on Friday. The course thrives on dialogue between participants.

Course confirmation
By attending both courses (Employer Branding – Strategic Kickoff and Ready for Rollout – Putting Employer Branding into Practice), you will receive a certificate of participation.

Are you in? We look forward to your registration!

Dates
Thursday, 27 August 2026 from 2.00 p.m. until 6.00 p.m. followed by an aperitif
Friday, 28 August 2026 from 8.00 a.m. until 12.00 a.m. followed by lunch at the SHL training restaurant Salt & Pepper

Course language
The course is held in German

Included
Workshop, coffee break, aperitif, course materials

Cost
CHF 290 per day (CHF 580 for both days)
SHL Alumni receive a 20% discount

Course Instructor: Britta Matthesius, NOUWORK
For Britta Matthesius, employer branding is not just a theoretical concept – it must be embedded in company culture and supported by everyone. Through NOUWORK, she helps organizations develop their employer brand from the inside out: practical, strategic, and people-centered.
The course is aimed at leaders and anyone interested in shaping company culture consciously and building long-term talent engagement. More information about NOUWORK: www.nouwork.net