Charm or Champagne? Invitation to the Central Switzerland Tourism Day 2026
Date: Tuesday, 17 November 2026
Location: SHL Schweizerische Hotelfachschule Luzern
What does luxury really mean today?
Champagne, marble and five-star service? Or have time, tranquillity and meaningful experiences become the new definition of luxury?
At the Central Switzerland Tourism Day 2026, we’ll explore how our understanding of luxury is evolving and discuss what tomorrow’s guests truly expect from premium tourism experiences.
Here’s what’s in store:
🔹 A Paradigm Shift in the Understanding of Luxury – Marc Aeberhard, HotellerieSuisse & SHL
🔹 New Luxury Starts in the Mind – Malin Wenzke, Lucerne University of Applied Sciences and Arts
🔹 The New Understanding of Luxury: Trends and Expectations of Tomorrow’s Luxury Travellers – Pascal Prinz, Switzerland Tourism
🔹 Panel Discussion with leading tourism organisations from Central Switzerland, moderated by Timo Albiez
Want even more?
Join us earlier for the optional pre-programme and enjoy an exclusive behind-the-scenes tour of the TITLIS Tower – a landmark project shaping the future of alpine tourism. The programme includes the cable car journey and a packed lunch.
Want even more? Join us earlier for the optional pre-programme and enjoy an exclusive behind-the-scenes tour of the TITLIS Tower – a landmark project shaping the future of alpine tourism. The programme includes the cable car journey and a packed lunch.
And the best part: As an SHL alumni, you’ll receive a CHF 20 discount on the conference fee!