Why good people stay (online)

In 45 minutes, Britta Matthesius will share what she has learned from supporting employer branding projects in the Swiss hotel industry:

• Which challenges repeatedly arise during implementation
• Why employer branding initiatives fail – and what makes them succeed
• Which results can realistically be expected after one year
• How the labour market is currently changing and what this means for hotels

A key focus will be on participants’ questions. During registration, everyone can submit a question or a specific situation from their own organisation. The session will be tailored accordingly.

Employer branding encompasses much more than HR marketing: it extends across the entire employee lifecycle and is reflected in the Employer Value Proposition (EVP). A strong EVP increases employee retention, reduces recruitment costs, and fosters a culture in which employees become active brand ambassadors.

Programme

17:30 – Welcome
17:35 – What makes people stay (employer branding in practice)

• What a credible employer promise actually looks like
• Where it usually breaks down in practice, with examples from real projects
• What is changing in the labour market and what that means for hotels

18:00 – Questions and discussion

18:15 – End

Speaker

Britta Matthesius, Founder of NOUWORK

Cost

Participation is free of charge.

Location

Online via Microsoft Teams. The access link will be provided with the registration confirmation.

Language

German

Participants

Open to anyone interested from the hotel, gastronomy and hospitality sectors, as well as SHL alumni and SHL students.

The Impulse Talk featuring all speakers will take place in February 2027. The date will be announced shortly.